2022 Digital Trends in the Sports Industry

The digital era has seen mobile technologies take center stage; fueling the dramatic rise in direct-to-consumer (D2C) strategies we are witnessing today and the continued trend toward digital consumption. Naturally, this has tested the sports industry currently navigating a saturated technology market, though it also highlights the importance of establishing a digital strategy sooner rather than later.

It’s an exciting time for the industry – albeit challenging. As teams, leagues, and federations attempt to grow their audience reach and meet consumer demand for more mobile-supported content, many organizations are realizing that they don’t have the infrastructure to adopt an efficient digital fan engagement strategy just yet and that their current business model is outdated.

In this report, entitled ‘2022 Digital Trends’, building a data-driven, digital inventory in the age of mobile, we recognize three overarching trends transforming the industry in 2022:

1. Data driving sport’s digital transformation
2. Digital content amplifies engagement
3. Mobile apps unlock new revenue streams